Eight Quick Tips for Boosting Conversions
[September 29, 2008] Forrester Research outlines eight simple steps small online store owners can take to increase conversions. Some are as easy as testing and changing the color of your key task buttons.
Creative Techniques in Photographic Lighting
[September 12, 2008] In e-commerce, outstanding product photography is what sells the goods. John Child and Mark Galer provide examples of different approaches to
lighting, along with suggested exercises.
Web Shop Design: Putting Color into Action
[August 19, 2008] Our Web site design doyenne outlines everything you need to know about picking and using colors, plus how to manage them in Photoshop and use other related graphics tools.
Selling Travel Online: It's Not Just for the Big Guys
[August 18, 2008] Whether you run a boutique travel agency or book adventure tours, your business won't go anywhere without an online presence. The good news is you don't need William Shatner to market your small travel business, just a great e-commerce site. We showcase several successful ventures.
Web Shop Design: Plugging into Photoshop
[July 22, 2008] Our design doyenne Helen Bradley shows how to add instant functionality to Photoshop with free plug-ins that let you edit product shots and add aesthetic elements.
Lycos to Offer Affordable, Interactive Storefronts
[July 18, 2008] With new drag-and-drop platform, Lycos wants to make it easy to build Web sites with social features, and will launch an e-commerce store platform in the fall.
Online Video: Six Pitfalls to Avoid
[July 18, 2008] Experience is a great teacher, and even the best online video makers
have learned the hard way to avoid certain mistakes. Here are six
online video pitfalls that you can avoid after reading this article.
Google, Yahoo to Make Flash Searchable
[July 11, 2008] Showing that they can agree on something, the two search engine giants develop a means to index Web pages loaded with Flash animations.
Web Design: Tips on Using Color
[June 26, 2008] Our Web-graphics guru Helen Bradley
shows how to use the color wheel to design the best color schemes for your Web store.
Five Photoshop Tips for Quick Editing
[June 5, 2008] We outline five ways you can cut down the time it takes to edit and process images in Photoshop.
Web Shop Design: Font Fantastic
[May 20, 2008] Fonts are the core of your site design, so using them wisely is critical. We show you how with tips and tricks for creative — not cluttered — results.
Creating Content that Turns Browsers into Buyers
[April 24, 2008] Quality Web shop content is critical to closing sales and covers much more than product descriptions. We provide tips from industry experts on how to employ essential elements at your site.
Time is Money: Batch Edit Photos, Boost Bottom Line
[April 22, 2008] Find yourself doing the same edits to multiple product shots over and over again? We show you how to automate the process in a few clicks.
Insider Secrets to Driving Online Video Traffic
[April 21, 2008] Making online video is only half the battle; you've also got to get people to watch it. To find out how to attract viewers and build an audience, we turned to an industry heavyweight.
Web Site Design Dos and Don'ts
[March 24, 2008] E-tailers have more options than ever when it comes to designing elements and adding features to their Web stores. We offer tips for deciding what to add now and when to wait.
Setting Up Shop: A Checklist for New E-tailers
[March 20, 2008] What every prospective e-commerce business owner needs to think about before selling online, including
tips and advice from experts who have been there and done that.
Prepping Product Shots for Web Shops
[March 11, 2008] In our online product image primer, we provide everything you wanted to know about Web graphics but were afraid to ask.
Trend Watch: Unleash Your Inner Video Producer
[March 3, 2008] Expert advice for creating your own videos whether you sell collectibles or merchandise or have a service-oriented online business.
