YouTube: Eight Ways to Market Your Small Business
[October 10, 2008] Michael Miller, author of "YouTube for Business: Online Video Marketing for Any Business," offers tips on how to take advantage of free advertising to millions of avid viewers.
Yahoo Rolls Out Web Analytics
[October 9, 2008] Yahoo begins introducing its comprehensive analytics service, which provides real-time tracking of customer behavior.
SEO Tips: Courting Google with Your Content
[September 30, 2008] Google reorganized its submission tools to make it easier for you to share your content. We provide an overview of the updates that will benefit e-tailers.
eBiz Briefs: Mom E-Mail Marketing
[September 26, 2008] E-mail marketing tips for tapping into the powerful buying demographic of mothers.
Blogging for your E-Business
[September 26, 2008] Paul Thewlis looks at issues surrounding content creation, and
discusses some techniques and methods to help you produce the best
content you can.
ExactTarget Launches Dynamic E-Mail Coupons
[September 25, 2008] Web shop owners using the real-time coupons can target specific subscribers or specify that the offer not exceed a maximum redemption rate, based on their budget earmarked for the campaign.
eBay Alternative Action: Resources, Launches, Updates
[September 24, 2008] This week we discuss what the phrase 'eBay Alternatives' encompasses and highlight the latest news and launches from the constantly growing alternative space.
Customized Chat Adds Seasonal Sales Advantage
[September 22, 2008] Using customized chat technology is a great way to virtually staff up for the holiday selling season. One e-tailer that did is already seeing double-digit sales growth.
Web Analytics Primer: Five Metrics Demystified
[September 18, 2008] Don't know your Site Overlay from your Bounce Rate? Don't worry, Google Analytics evangelist Avinash Kaushik breaks down five basic analytics metrics that will help you boost the bottom line — just in time for the holidays.
Automated Licensing, Rights Management for Digital Artists
[September 11, 2008] If you sell digital content — artwork, photos, music, video — and want to simplify the licensing, distributing and payment processes, LicenseStream may be the answer.
Turn Clicks into Cash: New ShopAds Affiliate Widgets
[September 10, 2008] Through ShopAds, Adgregate Markets lets shoppers securely purchase products entirely within the confines of the ad unit, without being redirected away from the publisher’s Web site.
eBiz News: Google Streamlines Feeds to Product Search
[September 5, 2008] Google rolls out streamlined product feed uploading to its Google Product Search, while several e-payment companies announce updates. Plus, m-commerce news and e-mail marketing tips for the holidays.
Review: Avail Intelligence eMarketing Suite
[September 4, 2008] The modules of the suite collect and analyze customers' actions and determine the information and products that should be the most relevant at each phase of the selling cycle.
eBay Watch: E-Payment Policy, Four eBay Alternatives
[September 3, 2008] This week we summarize eBay's workshop designed to help sellers adjust to electronic-only payments and review eBay's policy requiring sellers to specify shipping in listings.
Plus, we highlight four alternative selling sites.
Testing Your Web Shop Performance for Peak Profits
[September 2, 2008] The dreaded error page is every e-tailers nightmare, especially when it means losing holiday sales. We outline AlertSite's services for testing the performance of your Web Shop, as well as load time of your AdWord landing pages.
Ten Web Shop Prep Tips for the Holidays
[August 28, 2008] It's time to spruce up your site for the holiday season, so here's a 10-task checklist to get you ready.
Getting E-Mail Marketing Past the Customer's Spam Filter
[August 22, 2008] Achieving 'deliverability,' otherwise known as getting e-mail delivered to a potential customer's inbox in a timely and fully-functional fashion, is both an art and a science. Here are some tips.
DIY Video Ad Service Includes Targeted Campaigns
[August 21, 2008] Jivox offers small online businesses affordable video ad solution complete with ad network placement. We show how it works, outline a case study and offer five online video ad tips.
eBay Biz: Motor Fees Change, iPhone Apps, Alternative Sites
[August 20, 2008] EBay to lower motor insertion fees but increase charges for
successful listings, sellers say no to new merchandising module, and iPhone updates. Plus, we take a look at three new eBay alternatives.
Selling Travel Online: It's Not Just for the Big Guys
[August 18, 2008] Whether you run a boutique travel agency or book adventure tours, your business won't go anywhere without an online presence. The good news is you don't need William Shatner to market your small travel business, just a great e-commerce site. We showcase several successful ventures.
