SEO Tips: Courting Google with Your Content
[September 30, 2008] Google reorganized its submission tools to make it easier for you to share your content. We provide an overview of the updates that will benefit e-tailers.
Eight Quick Tips for Boosting Conversions
[September 29, 2008] Forrester Research outlines eight simple steps small online store owners can take to increase conversions. Some are as easy as testing and changing the color of your key task buttons.
eBiz Briefs: Mom E-Mail Marketing
[September 26, 2008] E-mail marketing tips for tapping into the powerful buying demographic of mothers.
Blogging for your E-Business
[September 26, 2008] Paul Thewlis looks at issues surrounding content creation, and
discusses some techniques and methods to help you produce the best
content you can.
PCI Compliance: Does It Equal Security?
[September 26, 2008] Complying with the payment card industry security standards doesn't always mean your e-commerce site is safe, but it's a step in the right direction.
ExactTarget Launches Dynamic E-Mail Coupons
[September 25, 2008] Web shop owners using the real-time coupons can target specific subscribers or specify that the offer not exceed a maximum redemption rate, based on their budget earmarked for the campaign.
eBay Alternative Action: Resources, Launches, Updates
[September 24, 2008] This week we discuss what the phrase 'eBay Alternatives' encompasses and highlight the latest news and launches from the constantly growing alternative space.
Open Source: Noteworthy Newcomers PrestaShop, Ubercart
[September 23, 2008] While the Big Three of the old guard — osCommerce, Zen Cart, and CRE Loaded — continue to duke it out among themselves, new-generation open source e-commerce projects are nudging into center stage. Most noteworthy are Prestashop and Ubercart.
Customized Chat Adds Seasonal Sales Advantage
[September 22, 2008] Using customized chat technology is a great way to virtually staff up for the holiday selling season. One e-tailer that did is already seeing double-digit sales growth.
Study Cites Flaws in E-tail Experience
[September 19, 2008] New study finds that as customer expectations rise, online businesses neglect user experience at their own peril.
Web Analytics Primer: Five Metrics Demystified
[September 18, 2008] Don't know your Site Overlay from your Bounce Rate? Don't worry, Google Analytics evangelist Avinash Kaushik breaks down five basic analytics metrics that will help you boost the bottom line — just in time for the holidays.
Creative Techniques in Photographic Lighting
[September 12, 2008] In e-commerce, outstanding product photography is what sells the goods. John Child and Mark Galer provide examples of different approaches to
lighting, along with suggested exercises.
Automated Licensing, Rights Management for Digital Artists
[September 11, 2008] If you sell digital content — artwork, photos, music, video — and want to simplify the licensing, distributing and payment processes, LicenseStream may be the answer.
Turn Clicks into Cash: New ShopAds Affiliate Widgets
[September 10, 2008] Through ShopAds, Adgregate Markets lets shoppers securely purchase products entirely within the confines of the ad unit, without being redirected away from the publisher’s Web site.
Shipping Tips and Free Tools for E-tailers
[September 8, 2008] In e-commerce, closing the deal is only half of the job — you've got to deliver. We offer tips and free tools for making sure your e-business is ship-shape.
eBiz News: Google Streamlines Feeds to Product Search
[September 5, 2008] Google rolls out streamlined product feed uploading to its Google Product Search, while several e-payment companies announce updates. Plus, m-commerce news and e-mail marketing tips for the holidays.
Review: Avail Intelligence eMarketing Suite
[September 4, 2008] The modules of the suite collect and analyze customers' actions and determine the information and products that should be the most relevant at each phase of the selling cycle.
eBay Watch: E-Payment Policy, Four eBay Alternatives
[September 3, 2008] This week we summarize eBay's workshop designed to help sellers adjust to electronic-only payments and review eBay's policy requiring sellers to specify shipping in listings.
Plus, we highlight four alternative selling sites.
Testing Your Web Shop Performance for Peak Profits
[September 2, 2008] The dreaded error page is every e-tailers nightmare, especially when it means losing holiday sales. We outline AlertSite's services for testing the performance of your Web Shop, as well as load time of your AdWord landing pages.
