Review: Stamps.com's Free Program for eBay Sellers
[July 28, 2010] Stamps.com offers a free program for eBay sellers -- you just pay for printed postage and insurance. The software is easy to use and offers ample opportunity to automate many tasks for creating shipping labels.
Online Advertisers Start Spending Again
[April 16, 2010] A survey shows the big online advertisers are big spenders again. And this bodes well for small Web shops, too.
Google Invests in Mobile Search
[April 13, 2010] Google's recent acquisition of Plink signals the company's growing interest in all things mobile. Is visual search a trend for ecommerce owners to watch?
Unified Communications Boost the Bottom Line
[April 9, 2010] Tying all of your various channels of communication together makes running your small business ecommerce site -- from anywhere -- easier and more effective.
Contests as Ecommerce Marketing Tools
[March 31, 2010] From growing your email list to creating an online community, a contest can be a valuable small business marketing tool. Strutta CEO, Ben Pickering, offers Web shop owners' tips for running online contests.
Mobilize Your Ecommerce Web Site
[March 12, 2010] The most important mobile marketing tool you can have is an ecommerce site that's optimized for mobile devices. Why risk losing out on potentially thousands of mobile customers and sales?
Tame Web Marketing with Social Media Management
[March 11, 2010] Social networking sites make up a large part of ecommerce marketing, but with so many outlets it's easy to become overwhelmed. Social media management tools can help.
Mobile Commerce Advantages for Retailers Emerging
[February 22, 2010] Using mobile devices to shop is starting to catch on but has some hurdles to clear before it gains broad acceptance with U.S. consumers, according to a new report.
Don’t Bail on Your Business Blog
[February 18, 2010] Recent studies may have you thinking that it’s time to give up the blog and focus on Twitter or Facebook. But don’t be rash. Search engine optimization is a major benefit of keeping a business blog.
Holiday e-Commerce Showed Signs of Stability
[February 11, 2010] With growth flat from the previous year, 2009 ended on a high note for e-commerce, but the gains aren't spread evenly among the smaller and larger players.
Yahoo Led the Pack in Display Ads in 2009
[February 9, 2010] Online metrics firm comScore recaps the past year in digital advertising and social networking, finding Yahoo had a banner year with banner ads, while Facebook consolidated its lead in the social space.
Lights, Camera, Sales: The Benefits of SEO Video
[February 5, 2010] Want to sell more products? Of course you do. Adding search engine optimized video to your e-commerce site can raise both your Google ranking and your bottom line.
Social Media Marketing: Age Really Matters
[February 4, 2010] It literally pays to know your customers. If you market to the younger set, take note. A recent Pew study says bye-bye blogs and hello Twitter.
How to Twitter for E-commerce Success
[February 3, 2010] Follow the lead of other businesses and learn how to successfully integrate Twitter in to your existing marketing and customer-service strategies.
Free Online Apps: Schedule It Online
[February 2, 2010] WhenIsGood helps you easily schedule meetings online, plus a source of inspiration (hey, we can all use that), a bargain-a-day and a site for short, effective how-to videos.
Social Networking: 5 Tips to Build a Better Business
[January 28, 2010] Building a successful online business means creating a strong community and developing customer loyalty. These five social networking tips will help you get the job done.
Building a Brand? Tips to Attract Brand Advocates
[January 27, 2010] A small business and a multi-billion dollar brand have at least one thing in common: the import role brand advocates play in word-of-mouth marketing.
E-mailed With Love: Valentine’s Day Marketing Tips
[January 13, 2010] E-mail marketing expert Wendy Lowe offers 12 hot tips to roll out a successful Valentine’s Day e-mail marketing campaign — even if you haven’t planned anything yet.
Consumer Electronics Sees Slight Holiday Decline
[January 12, 2010] Research firm NPD Group sees overall sales in the segment down 1 percent, marking a significant improvement over last year's decline.
